ICNET Global
BRAND STRATEGY | WEBSITE DESIGN
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BRAND STRATEGY | WEBSITE DESIGN
ICNet Global, a research group based at the University of New Hampshire, provides expertise, knowledge, and collaboration opportunities to bridge the gap between climate scientists, infrastructure researchers, practitioners, and agency personnel.
The group approached Apto Media to update their website and create a consistent brand strategy for their team to refer to while speaking and marketing the organization.
We worked together to create a customized website that showcased the organization, the team, upcoming events, tools & resources, updated news posts, and how visitors can stay connected. The brand strategy we developed has helped the team and new team members stay consistent in talking about and marketing the organization. Finally we created a launch strategy that consisted of 3 posts for their Facebook and LinkedIn pages and we optimized their email marketing platform to start building their list consistently.
Within 24 hours after launching their new brand, Some Beauty Brand reported 23K in sales revenue, and a 64% increase in traffic to their website stemming from their Instagram profile.
“We knew we needed to update the look of our brand and website but we didn’t know where to find the help. Thankfully we found Apto Media who updated our website, brand and made them both look cutting edge. Since the launch, our network has expanded with new members, visitors, and overall interest. The Apto team was easy to work with, professional, on time, and engaged. If you’re considering working with Apto Media all we can say is Please Do!“
Lee Friess
ICNet Team Member
24 hours for next steps
