Marketing Strategy
Marketing Strategy
The Winnisimmet Lounge was a Chelsea, MA waterfront neighborhood restaurant and bar whose menu could only be described as rustic Italian meets Chelsea waterfront; it’s Italian influenced, with a Mediterranean twist and modern American flair. Besides delicious food, their bar offered a modern twist on traditional, mouthwatering cocktails, as well craft beers and wines.
In order to engage with their audience and attract new customers, we created a monthly ongoing marketing strategy that provided consistency and brought awareness to their restaurant.
During our 3 months of working together we increased local brand awareness, social media engagement increased by 60% (without advertisement spend), and The Lounge was featured on the Phantom Gourmet, a local popular TV show featuring the best restaurants around New England.
“For us at The Winnisimmet Lounge, working with Apto Media has been the best marketing decision we have made. The experience from the beginning was stellar. They excelled on every level by delivering exactly what we needed for our Lounge. True dedication and understanding of our needs were evident in every interaction we had. Always consistent with new ideas and plans. We would not hesitate to work with Apto Media again for their great quality, support and outstanding performance.”
Edson Coimbra
Co-Owner of The Winnisimmet Lounge
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