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BRAND STRATEGY / WEBSITE DESIGN / BRAND SHOOT / MARKETING STRATEGY

Schech’s Pool Spa Patio

Project summary

Schech’s Pool Spa Patio is a family-owned business based in Putnam County, New York. They have been in business since 1969, offer a variety of pool maintenance services and sell products are their brick-and-mortar store in Brewster, NY.

Schech’s originally approached Apto Media to help update and modernize their overall look and feel to attract new customers in the area. We worked together to create their brand strategy, re-design their website, and shoot new photos and a brand video to help attract their target audience to invest more in their business. After the re-design, Schech’s hired Apto Media to strategize their monthly marketing through social media (Facebook & Instagram) and created a weekly newsletter to send to their customers about upcoming sales, promotions, tips & advice on how to maintain their pool, spa, and patio.

Since the re-brand and marketing strategy, Schech’s sales have increased month to month, and there is now a waitlist for their team to complete the maintenance services. 

Notable results

Since we’ve completed their re-brand and we’ve been implementing their marketing strategy (starting at the end of 2021 – page last updated 12.9.2022), sales have increased, and quotas have been made each quarter.

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What Schech’s Pool Spa Patio Has to Say

Before working with Apto Media, our branding and marketing were “old” and nothing special. After initially working with Apto Media on updating the brand and website, we immediately hired them to do more work for us. Currently, they are creating and implementing our marketing strategy, and it’s a relief not to have the extra marketing work added to our daily schedules.

The team has been very easy to work with. They explain, in a way we understand, why they are doing what they do! Since we’ve been working with Apto Media for almost 3 years now, our customers continue to engage with us on social media and throughout our newsletters. Overall our sales and quotes have increased. If you’re considering working with Apto Media, we have two words – DO IT!

Barbara Schech

CEO of Schech’s Pool Spa Patio

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