Nouveau clothing co

Brand Photography & Videography

project summary

Nouveau Clothing Co is a sun protective clothing line created by Jade Williams. For the last ten years, Jade has lived with lupus, an autoimmune disease that causes inflammation throughout your body and can make you hyper-sensitive to the sun. As a nurse, she understands the importance of wearing sun protection, especially with the lupus medications she’s on, but she struggled to find sun-protective clothing that she’d actually want to wear. Thus, Nouveau Clothing Co was created.

Jade approached us to shoot brand photos & videos to help kick start her brand and use the contents throughout social media and on the website. 

We shot photos and a brand video to showcase the Gemma Dress and to explain what the brand is all about. 

kind words


“Before working with Apto Media, Nouveau’s professional image didn’t live up to the image I had envisioned in my head. I felt like Nouveau looked more like a hobby and not a business. When I booked the Brand Mini Shoot everything was so seamless. It was so nice to just show up and not have to worry about anything on the day of my shoot. Since working with Apto Nouveau’s Instagram following has increased and the photos/ & videos have helped increased funding via my crowdfunding campaign. Apto Media understood my brand and elevated it as I had imagined. I’m seriously so thankful for Nouveau’s new look.”

Jade Williams

Founder of Nouveau Clothing Co

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Found & Led by Anneliese Gartner

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