AtlasMate, a new social media app, enables users to rediscover the world through in-person shared experiences. AtlasMate sets itself apart from other apps with its interactive location-based map, augmented reality feature, and data security promise. The AtlasMate team approached Apto Media to help them develop their brand messaging, story, competitor analysis, brand colors, and more! Everything to ensure their brand foundation was finalized to spread their message and market the app consistently to their audience. With its established Brand Strategy, AtlasMate can target new investors and successfully communicate the app’s purpose.