Back to where it all started. If you didn’t know, back in 2018 when we first launched we were a photography and videography marketing company. After one year we made the jump to what we are today, a creative marketing agency and education platform (our newest sector of the business).
One thing that remained important in our transition and made it all possible was our new photos and brand video that explained our transition, why we did it, and the new services that we have to offer. When we first started the business we had a brand shoot that featured me holding my video camera setup, sitting in front of my computer with the editing software I use, and of course, the classic holding the coffee picture.
When we relaunched as a creative marketing agency we had another shoot that involved power poses on the Brooklyn Bridge, snapshots behind a desk, and yes behind the computer poses made the list again. We launched successfully each time because our audience was able to actually SEE the change versus us writing an announcement about it. Having brand photos and a brand video completed when you first launch your brand will make sure your audience knows who you are, what you do, and the products and services that you sell.
Brand shoots always include photos but in our packages, we also include a Brand Video too. Why? Because of this statistic: “Where both video and text are available on the same page, 72% of people would rather use video to learn about a product or service (Wyxzol).” AND if you really think about it, it makes sense. When you’re scrolling through websites, wouldn’t you rather watch a video that explains what the business does rather than read through the website to try and figure it out on your own? A Brand video can really turn those potential customers into real ones so much faster because they’ll hear and watch everything that your business has to offer.
Now that you know what a brand shoot entails, let’s dive deeper into the WHY your brand needs a Brand Shoot.
#1 Your Brand Will Appear More Professional
Having professional photos and videos on your website, in your proposals, marketing materials, and even to use on social media will make your brand automatically appear more professional. Think about it in a real-life situation. When you scroll on Instagram, most likely you Like content that is more aesthetically pleasing more than the random selfie-shot in the shadows of a bedroom. How do you think influencers become who they are today? Because of aesthetically pleasing and professional photos and videos they invested in to post on their social media channels. Which is exactly what you need to do for your business.
#2 Will Strengthen Your Brand’s Identity
When you look at any photo it brings out a mood or personality. Is the photo depicting a happy vibe, a serious one, or does it show that this woman means business? Photos and videos depict different vibes based on their colors, items in the photo, the pose you’re making, and even the outfit you’re wearing. A Brand Shoot can help emulate your brand’s true personality which enables your audience to identify who you are as a brand. To really define what personality you want your brand photos and video to emulate create a Pinterest Board and start saving inspiration content.
#3 Your Brand Gains More Authority
By showing your audience that you have taken the time to invest in a professional shoot for your brand, it will instantly gain more authority for you and your businesses. Businesses that appear more professional gain authority in their industry against competitors that take iPhone photos in their backyard. It’s as simple as that.
My last piece of advice is this, I highly recommend hiring a professional brand photography & videographer who specializes in Brand Shoots. Working with someone who has a specific background in Brand Shoots will ensure that they will work with you and understand what type of Brand Style your brand photos and video need to emulate for your business. They will understand what type of poses you need, what backgrounds to use, and additional assets needed to make sure the photos and video match your style.
We offer Brand Photography & Videography packages for clients in New York, Massachusetts, and the states in between. If you don’t live in those states, reach out to us as we know a lot of great photography and videographers that we can recommend all over the United States.
There you have it. Now you know what a Brand Shoot is why you need it. So what are you waiting for? Start making a Pinterest board, researching photographers & videographers, and book a Brand Shoot for your business. If you have any questions, never hesitate to reach out!